Everything I know about Product Management, in one book.

The no-BS PM guide based on 6 years of real product work and 300+ students coached since 2020. Not a summary of internet articles — my actual methods, frameworks, and hard-won lessons as if I were your personal PM coach.

The problem with PM training

Most PM courses are either:

• Recycled internet content — generic frameworks that sound good on LinkedIn but fall apart in practice
• Taught by people who only teach — they stopped practicing PM years ago
• Too theoretical — they cover what PM is, but never show you how to actually do it day-to-day

This book is different. I share my methods, tricks, and advice as if I were your personal coach. I cover things rarely taught elsewhere — like a standardized delivery framework, or how to actually say no to features without burning bridges.

What you'll learn

Each chapter has been battle-tested (some dozens of times!) to deliver the most clear and effective PM knowledge.

Part 1 — Conception & Construction

1. 🧠 Product Mindset — Solve problems, not features. Product company vs Agency mindset.
2. 💎 Product Success — Why most ideas fail, and how to mitigate the 4 risks (Value, Usability, Feasibility, Viability) before writing a line of code.
3. 🔍 User Interviews — 3 types of interviews, how to ask questions like a designer, usability testing protocol.

Part 2 — Delivery & Execution

1. 📋 Epics — Structure, communicate, and divide your big topics. Visual management with Epic boards.
2. 🎫 Tickets — Write feature tickets at expert level. Bug tickets, tech debt, Spikes.
3. 🏃 Sprints — Run effective sprints without drowning in ceremony.

Part 3 — Strategy & Prioritization

1. 🚫 Saying No — The 8 arguments people use to sneak features in, and how to counter them.
2. 📊 Prioritization — Data-informed frameworks when everything feels urgent.

Part 4 — Analytics

1. 📈 Metrics — The UPB framework (Usage → Product Outcome → Business Outcome), vanity vs meaningful metrics, Indispensability Score.
2. 🗄️ SQL & Databases — Enough SQL to be dangerous. Query your own data.

Part 5 — Communication

1. 🤝 Working with other teams — PM×Eng, PM×Design, PM×Sales. The SBI Feedback Framework.
2. 📚 Knowledge Management — Keep your team aligned with a single source of truth.

Who is this for?

• Junior to mid PMs (0-3 years) who want to level up fast
• Founders and tech leads stepping into a PM role
• Anyone transitioning to product from engineering, design, or marketing
• Teams who want a shared PM methodology

• Senior PMs / VPs who have already built their own methodology
• People looking for a certification or diploma
• Pure theory enthusiasts — this is hands-on, opinionated, and practical

What's included

• 📖 Complete ebook — All chapters, frameworks, examples, and exercises
• 🎬 12h of video — Each chapter explained with real-world examples
• 🧩 10 quizzes & workshops — With AI-powered correction to practice what you learn
• 🤖 JonathanGPT — An AI assistant trained on the course content and my experience, to answer your questions
• 📐 Notion Templates — The Product OS templates used by 100+ companies (PSG, Superprof, and more)
• 🌍 Available in FR / EN — More languages coming soon (IT, DE)

About the author

I'm Jonathan Sabbah. I've been a Product Manager for 6+ years at companies like papernest, Qonto, and L'Oréal. I also built Product OS for Notion, a PM template used by 100+ companies.

Since 2020, I've coached 300+ junior PMs through bootcamps and workshops. Every chapter in this book has been tested in front of live audiences — some dozens of times — and refined based on real feedback.

I'm not just a teacher. I practice PM every day. That's what makes this different.

The philosophy behind this book

Solve hard problems in ways our customers love, yet work for our business.

This book is built around one core belief:

• Focus on outcomes, not output. Five unused features are worth less than one effective feature.
• Time to Money > Time to Market. The job isn't done just because it's in production. Track whether the feature achieves ROI.
• Most ideas fail. Even Amazon, Netflix, and Spotify have a majority of bad ideas. The difference is they know how to manage that reality.
• It's not prioritization until it hurts. Smart people don't keep poor ideas — the hard part is saying no to good ones.

Pricing

• Complete ebook (all chapters)
• 12h video course
• 10 quizzes & workshops with AI correction
• JonathanGPT AI assistant
• Notion Templates (Product OS) included

FAQ

Questions? Reach out to me on LinkedIn or by email.